Case

Following the different challenges raised in your Videographer case, I had the pleasure to commit my time to deliver the creative work presented on this page.

part 1: product launch teaser

“PLAN”

Here is a 17 seconds teaser video for the new app feature. I decided to call this new product: PLAN. Why? The new app feature provides users with a personal plan on how and where to optimize. It therefore gives members, in conclusion, what they need. Following this, I decided to edit a teaser around the word PLAN, that can be mixed in millions way and conclude with a meaningful PLAN YOU NEED.

I first chose a trendy appropriate soundtrack from Instagram. Adding a popular/trendy track, contribute to increase the reach. On top of this soundtrack, I built the story around the product name with a call-to-action at the very end.

It was deliberately made in the format 9×16 as the brief mentioned SoMe use.

part 2: original instagram series

Step one - 3 series concepts

  • Format: Testimonial

    Interview one member at a time on her (success/investing) journey with Female Invest from day 1 til today.

  • Format: Talking head

    One team member explain one financial concept or one Female Invest in-app feature.

  • Format: Text-on-screen + Talking head

    Team answer the most asked DM/comment question of the week.

part 2: organic instagram series

Step two - Teaser

“HOW I STARTED”

Format: Testimonial

Female Invest has thousand members, thousand stories waiting to be told to inspire thousand more.

thank you for watching.